Personal Informatics & HCI: Design, Theory, & Social Implications — CHI 2011 Workshop

Personal Informatics & HCI: Design, Theory, & Social Implications

Accepted Papers | Day of Workshop | Workshop Notes | Call for Participation | Organizers

Your personal brand: itʼs not just you
Jacquelyn Martino, Patrick Wagstrom

Brand identity is relevant not just for companies, but also for individuals. Some advocate complex strategies for personal brand creation, but we assert that social network interactions in Facebook, LinkedIn and Twitter implicitly define a personal brand. We posit that the chain of people and entities with whom the individual interacts both explicitly and implicitly as well as the topics of those interactions is core to three facets of personal brands: actual, targeted, and perceived. Analysis and refinement of personal information generated in network relations can quickly create a personal brand. This paper presents an experiment to explore our position.




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Organized by

Ian Li | Anind Dey | Jodi Forlizzi
Kristina Höök | Yevgeniy Medynskiy


  • Papers Due  February 11, 2011
  • Notification  March 15, 2011
  • Workshop  May 7, 2011

CHI 2011

CHI 2011
May 7–12, 2011
Vancouver, BC, Canada

Created by Ian Li. HCII, Carnegie Mellon University.